Comic Book Law School 202: Moving Forward: Marketing, Monetizing, and More!
After the successes of Harry Potter, Twilight, The Walking Dead, and Game of Thrones, not to mention the billions made by the Star Wars universe, the latest Batman trilogy and the Marvel Universe, its no surprise that Hollywood's appetite for comic book properties continues to rise. Now that geek is chic, the entertainment industry has increased its mining efforts through all forms of popular culture, but nowhere more than in the comic book industry. But with tens of thousands of characters and properties competing for attention, actually making money from your creations requires understanding the legalities and pitfalls of contracts and license agreements in general, along with an understanding of the business models used by the companies looking to make you an offer. Noted attorney Michael Lovitz, author of the acclaimed The Trademark and Copyright Book comic book, and entertainment attorney Mona Metwalli present an interactive seminar tackling a number of the more advanced issues facing authors, artists, and designers (and the businesses that hire them) as they begin marketing their properties and creative ideas, including: the key things you should know when Hollywood comes knocking; production, merchandising, and distribution agreements; potential pitfalls when dealing in contracts, assignments and licenses; and (time permitting) participating in a contract negotiation role-playing exercise.Note: The Comic Book Law School® seminars are designed to provide relevant information and practice tips to practicing attorneys, as well as practical tips to creators and other professionals who may wish to attend. [This program is approved for 1.5 credits of California MCLE.]
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