Studios today are not buying movies. They are buying franchises. They want "Story Worlds" that can exist in multiple mediums. But it's not just big franchises. Even smaller stories can be enhanced by using the multitude of mediums available to modern storytellers. In this panel discussion hosted by the New York Film Academy's Screenwriting Department, industry experts weigh in on the concept of transmedia, from franchise creation to audience engagement, and how the new media landscape influences, expands, and oftentimes even enhances the storytelling process. Moderated by Adam Finer (chair of industry outreach and professional development, associate chair of media studies, New York Film Academy), the panel includes Dafna Pleban (editor, BOOM! Studios), Margaret Dunlap (The Middleman, The Lizzie Bennet Diaries), Adam Moore (Dirt3, Vendor, associate chair of screenwriting, New York Film Academy), Nunzio DeFilippis (New X-Men, Amazing Agent Luna, director of curriculum development, New York Film Academy), Christina Weir (New X-Men, Amazing Agent Luna), Joe Harris (X-Files: Season 10, Ghost Projekt), and Flint Dille (Ingress, Riddick: Escape From Butcher Bay).