Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews, and what doesn't? A lot of publishers have no idea what to submit to the press, how to submit it, and why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comic journalists themselves telling you what they are looking for in submissions. Panelists include (in alphabetical order) Albert Ching (Comics Book Resources), Amy Chu (DC Comics), Holly Golightly (BroadSword Comics), Glenn Hauman (Comic Mix), Rich Johnston (Bleeding Cool), Alan Kistler (The Mary Sue), Francis Sky (First Comics News), Tanya Tate (First Comics News), J. C. Vaughn (Scoop), Josh Waldrop (M1W Entertainment), and Bryan Young (Huffington Post, Big Shiny Robot). Find out what it takes to self-promote and make a significant impact on your ability to sell your comic.