Brands Gone Geek: How Media and Marketers Are Harnessing the Might of the Superfan
Geek culture is winning the war for the hearts, minds, and wallets of consumers. Comic book-inspired stories dominate both the box office and overnight ratings. Major brands are doubling down on their embrace of geek-centric content and its creators. Yesterday's nerds are today's key decision makers across all business sectors. What does this all mean for a marketplace that strives to remain relevant? How are producers and publishers of content responsible for turning you into a "superfan" reacting and responding to the challenge? And how are brands and advertisers working together with industry advocates-including your friendly neighborhood comic shop-to keep the "comic" in "comic culture"? Bonfire Agency and a diverse panel of pop culture professionals present a lively discussion and debate. Panelists include publisher Filip Sablik (BOOM! Studios), journalist Heidi MacDonald (The Beat,Publishers Weekly), entertainment marketer Jeff Dellinger (Hero Complex), author Rob Salkowitz (Comic Con and the Business of Pop Culture), comics retailer Joe Field (Flying Colors Comics) media strategist Kris Longo (Geek Riot Media), and Ed Catto (Bonfire Agency). Moderated by Steve Rotterdam, former senior VP of sales & marketing at DC Comics and founding partner of Bonfire Agency.
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